The Fresh Market Post that Wasn’t
June 27, 2007
This was going to be a nice, in-depth post about the brand new Fresh Market that opened today at Jefferson Village on New Garden Street. The store completed its move from Quaker Village and had its grand opening this morning. I was looking forward to taking loads of great, colorful pictures to show off how awesome this new location was and expounding on the wonderful customer service that the Fresh Market is known for.
Two things conspired against this. The first was a manager who seemed more interested in speaking with Fresh Market big-wigs and employees than customers, told me she’d “prefer that I not take pictures”. This was only after I told her it was for my local blog. Had I been an employee or a member of the press, then I could have snapped away I suppose.
The second was that after wandering for a good 45 minutes, I simply wasn’t that impressed. Sure the store is brand new, and has much more space, has better parking and looks wonderful, but there was nothing new. My wife and I were really looking forward to the market expanding their meat offerings to include venison and bison, having new fresh salad recipes, and some new exotic produce. None of this materialized however, which was disappointing to say the least. For selection, Whole Foods in Winston Salem seems to have the Fresh Market beat. Its distance, price, and tiny isles work against them however and we’ll most likely stick with our FM.
Taken as a whole, The Fresh Market really is a wonderful place to shop. It might be a bit more pricey, but the quality is well worth it. Plus, it is staffed by some of the nicest people in Greensboro (with the exception of the afore mentioned manager). The sushi lady and elderly bagging gentleman (wish I knew their names!) bring a smile to our faces each and every time we walk in. We’ll be back, I just wish I could have shown you the place. I suppose you’ll just have to go visit it for yourself, which I guess is the point.